Caring for America’s seniors: A rapidly evolving landscape

The aging of the Baby Boomers is one of the most significant demographic trends facing health care in the United States. In this resource library, we've collected our latest and best resources on the basics of senior care, memory care, and new innovations in care delivery for seniors.

The number of Medicare Advantage (MA) beneficiaries is projected to exceed the number of enrollees in traditional Medicare by 2025, and insurance giants and disruptors alike are investing to capture market share. We’ve surveyed seniors to understand how they shop for MA plans, what drives selection, and what keeps them loyal. Scroll through our resources to better understand what seniors are looking for, and learn how health plans can achieve sustainable growth in the fiercely competitive market.

This infographic highlights the top three things that health plans should keep in mind as they design Medicare Advantage benefits packages. These insights were drawn from a recent survey of nearly 1500 seniors over the age of 60.

We surveyed nearly 1400 seniors to determine what drives them to select specific plans, and what keeps them satisfied and loyal. We have nine takeaways that will allow plans to get into the minds of senior consumers, and design and position products to better meet member needs.

The MA market is attractive and growing – but it is also growing more crowded, and large players are investing to dominate the market. We think that some drivers of growth remain misunderstood, and that a focus on product design, sales structure, and operations is needed to drive sustained growth. This resource is for Advisory Board members only.

Special needs plans (SNPs) are the fastest growing type of Medicare Advantage plan but may be the least well-known. Find out what you need to know about these plans, which better coordinate senior care through tailored products that meet the needs of specialized populations. This cheat sheet is for Advisory Board members only.

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