Life Sciences

If we’ve learned anything in the last three years, it’s that the only reasonable prediction is more unpredictability. Undaunted by this reality, life sciences market experts from Optum and Advisory Board came together once again to find signal in the noise — offering our take on 7 trends shaping life sciences strategies in 2023.

Online clinician communities for medical information sharing – both open social media channels (e.g. Twitter, LinkedIn) and physician-only digital platforms (e.g. Doximity, Sermo, epocrates, Figure 1) – have evolved to become top destinations for clinicians to discuss clinical evidence, network with their peers, and extend their own “influence” within the health care community.

Over the last 3 years, Advisory Board has spoken with 150+ executives across the health care ecosystem to understand how they use and view medical evidence, and how the landscape for value is changing. Our research revealed four misconceptions that must reshape life sciences leaders’ evidence strategy and how they respond to customers’ demands for value.