We leverage our extensive network of payers and providers to help biopharmaceutical, medical technology, and diagnostics firms understand what motivates their customers' decisions and priorities. Our research-driven insights and educational tools help commercial and medical leaders communicate more effectively with their customers.
Online clinician communities
Online clinician communities for medical information sharing – both open social media channels (e.g. Twitter, LinkedIn) and physician-only digital platforms (e.g. Doximity, Sermo, epocrates, Figure 1) – have evolved to become top destinations for clinicians to discuss clinical evidence, network with their peers, and extend their own “influence” within the health care community.
Myth-busting: 4 ways life sciences leaders need to rethink value and evidence
Over the last 3 years, Advisory Board has spoken with 150+ executives across the health care ecosystem to understand how they use and view medical evidence, and how the landscape for value is changing. Our research revealed four misconceptions that must reshape life sciences leaders’ evidence strategy and how they respond to customers’ demands for value.